I also browse fitness sites, Tumblr sites devoted to Fitness, and everything in between. I stumbled up this article: Fitbie.com: The Food Porn Problem over at Fitbie.msn.com that I think bears reading. It's about the psychological impact of looking at tempting high calorie foods on sites like Pinterest and Foodgawker - aka Food Porn.
An excerpt:
It's your classic money shot, the camera tight to reveal every detail of steamy cinnamon buns drizzled just so. Jam-glazed pork falling off the bone. A slice of buttery-crusted apple pie letting it all hang out. Sweet or savory, slow baked or flash fried, it's food porn--and experts say it's whetting our appetites in ways we never imagined. "Like the sexual kind, food porn allows us to lust after taboo things," says psychologist Susan Albers, Psy.D., author of Eating Mindfully. "And now it's on our terms: We can search for exactly what turns us on, enlarge the images, and linger for as long as we want."
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Photos seem harmless, but they provoke a real emotional and physical hunger response that can be tough to control, says neuroscientist Laura Martin, Ph.D., an assistant professor at the University of Kansas Medical Center who studies how we respond to food. And straight out of the insult-meet-injury department: Those who are overweight appear to be more sensitive to the effect of viewing irresistible food. Does that mean you can never ogle your cake without eating it too? Not necessarily. There are savvy ways to curb your appetite--online and in real life.
Eating with Our Eyes
The best food porn plays on the fact that the more indulgent a photo appears, the more likely it will trigger our instinct to eat. "Food porn relies on a phenomenon called supernormal stimuli, which exaggerates qualities we're already hardwired to love," says Deirdre Barrett, Ph.D., an evolutionary psychologist at Harvard Medical School's Behavioral Medicine Program and author of Waistland: The Revolutionary Science Behind Our Weight and Fitness Crisis. Usually, that translates to visual cues that a food is high in calories--things like pooling oils and the sheen of sugar--which were coveted assets back in hunter-gatherer days, when calories (particularly the gooey, fatty ones) were harder to come by, says Barrett. That might explain why, according to a recent study from 360i, a marketing firm that studies online trends, pictures of desserts are the most likely to be shared online. Cheesy, oozy comfort foods also get favorited more frequently on sites like Food Gawker.
I highly recommend reading this article to understand a more psychological level to food cravings and how visual cues stimulate cravings. As a Clean Eater and someone learning to navigate the sea of temptations out there, I think it is key to understanding our psychological underpinnings which trigger our brain to want foods our minds understand are no good for us - but we eat it anyway.
